Entries by Deborah

If everyone else is doing it, why aren’t you?

Netflix does it. GE does it. Verizon does it. Your local gym does it. What’s the common denominator? They all have some sort of recurring income product, also known as a membership model. In this day and age, recurring income is THE business model. If you don’t have a recurring product or service yet, you […]


Ensure your ROI with Content Marketing

This final part of the EPIC Content Marketing Formula, C (Conversion), helps you determine how to tweak your content marketing so you end up making money. We will look at these topics: Define “ROI” Funnel metrics Retargeting Monetizing content Many people complain that content marketing is too difficult to measure. “How do you know if […]