Content marketing is the bridge between your prospects and your business. In a sense, it is the “voice” you present for your company, and for your products and services. What kind of voice do you want to have? Fun? Caring? Quirky? Professional? When you choose this voice, you will draw to you only people who […]
In the old days, before GPS, when you wanted to get someplace, you had to take out a paper map and plan your route. You couldn’t just turn on a little computer, drive out of your driveway, and start following instructions from a disembodied voice (in our family, we call her Millie). No, there was […]
Decades ago, if you ran a business and wanted to capture your prospects’ attention, you used newspapers and magazines as your primary marketing platforms. If you were a business owner in those days, most of the time all you needed was an ad with a great picture of your product and an interesting headline message, […]