“Companies that published 16+ blog posts per month got almost 3.5x more traffic than companies that published between 0 – 4 monthly posts.” Hubspot research
Wow. Content makes a serious difference.
The thing is, you need to have a LOT of content. Check out this graph:
According to the statistics, it doesn’t matter if you are B2B or B2C. If you publish 11 or more blogposts a month, you get a LOT more traffic:
Hubspot is showing that even small companies of fewer than 100 employees NEED to have at least 11 monthly blogposts. Because when you do that? You get a lot more traffic.
Traffic (usually) = leads.
And leads – that then convert into customers – are the seeds for a profitable business.
Here you can actually see the increased leads you get when you publish more blogposts:
When they analyzed their own posts, Hubspot also found that 75% of their blog views and 90% of their blog leads came from old posts. And the more content you create, the more old posts are hanging around out there, generating traffic.
Have I convinced you yet?
Most businesses “know” they should be publishing regular content, especially blogposts. But to see it in cold hard numbers really drives the point home.
Well here is the cold hard truth: If you aren’t creating fresh content on your website on a consistent basis, you are leaving money on the table.
Don’t do that to yourself. Don’t do that to your business. And don’t do that to your family.
Is NOW the time you are ready to become a content-generating machine?
Do you need some help making that happen?
You don’t have to do it all alone. .
If you liked this post, join our 30 Days To a Flood of New Leads program! You will learn ALL you need to know to create engaging, valuable content, that inspires your prospects to take action!