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Many people think just having a chapter in a compiled business book is sufficient; it’s not.
You need a book filled with your ideas, your stories, and the successes of your customers and clients. And it has to have YOUR name as the author on the cover. THAT is what gives you REAL credibility.
Look, you know the competition is pretty fierce. How are you going to stand out in the market? What will encourage a prospect to contact you over all the other businesses offering the same service?
For whatever reason, when you see the word "author" behind someone's name, you unconsciously give them a lot more credibility.
If you are a coach, consultant, speaker, or other expert, having your own book positions you as a thought leader in your industry and opens the door to many new opportunities and profitable relationships. Being an author is absolutely critical to growing your business.
Think about it. If you were to hire a professional - say, for example, a financial adviser - and you're considering three different people, would you be more or less likely to hire the one person who had actually written a book on the subject?
Of course, you would hire the person who had written a book!
But maybe you're saying, "I'm not that kind of professional. I'm a carpenter... or a hair stylist... or a food caterer..."
Perfect! You need a book too!
Those professions are perfect for what I call, “ancillary topics”. In other words, if you own a hair salon, your chapters could be all about how to cut hair. But that would appeal mostly to other hair stylists.
As a stylist, if you want to appeal to your customers and have them buy the book off your shelf when they come in for their next appointment, your chapters could be all those ancillary topics like, “How to look great for your interview or date” or “Unique and stylish hair accessories” or “Dress for success”.
A realtor can sell a book with chapters about “How to prep your house for sale” and then “How to keep your house sale-ready even when you don’t plan to sell soon” or “How to fix common house problems that ruin your investment”.
A car salesperson could have chapters about “How to keep your car looking spiffy, inside and out” or “What to do when you have a roadside emergency” or “How to keep the kids safe in your car” or even “Car games to entertain everyone on a long trip”!
A doctor could write about “Nutrition guidelines for xxx age” and “How your health sets you up for success in relationships” or almost any other creative topic.
So you could be a roofer, a dermatologist, a financial planner, a banker, a toy salesperson... With a little creativity, the list is literally endless!
Deborah Owen helps business owners increase their Impact, Influence, and Income by developing profitable relationships with their prospects and clients through custom content and persuasive copywriting.
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