Profitable Positioning Through Strategic Copywriting
For Experts And Their Publishers
Profitable Positioning through extraordinary copy, content, and coaching
Profitable Positioning is all about trust. Make no mistake; it’s no small task to build trust in a new audience!
The average person doesn’t trust because they are full of fear. Fear of loss, fear of change, fear of what other people think of them, and fear of making a mistake, among other things. We’ve all had bad experiences with important decisions we’ve made in the past. We are all afraid of making another bad decision. So is your prospect.
Before making a choice and spending their hard-earned cash, your prospect is asking him- or herself a series of questions:
The only way to build trust with your prospect is to create a relationship with them, usually over time. Since most coaches and consultants communicate regularly with hundreds or even tens of thousands of prospects every day – through email marketing, content marketing, books, lead magnets, sales messages, and advertisements – you have to keep all these variables in mind every time you write something for your target audience.
Let’s face it. No business survives without a steady flow of new leads.
If you are driving traffic to your website, landing pages, and sales pages, and that traffic isn’t converting to leads and sales, you don’t have a business. And the problem is most likely poor copy.
Who else knows your products and services better than you? Yet who doesn’t have time to be constantly creating the content, let us solve that problem for you.