Who buys from you, and why? Yes, demographics are part of this, but that just scratches the surface.
What happens when a nerd stops writing for academics and writes for fourth-graders
How that marketing guru turned this mild-mannered librarian into a marketing nerd
OK, here’s the formula (but don’t tell anyone!):
Your copy can sing like a siren, inexorably luring the perfect prospect into your circle
(Yes, I know “inexorably” isn’t a fourth-grade word… but we already agreed you’re not a fourth-grade reader, right? Besides, this is MY voice… not yours. 😉 )
So after being a performer since age 6, I’ve learned a thing or two about how to connect with an audience, whether on stage or in writing.
If you’ve read this far, it kind of proves my point, doesn’t it?
How would you like to be able to lure YOUR audience to your shores, offering them the opportunity, not to dash themselves on the rocks, but to turn their life around, thanks to the product or service you offer?