The most important thing you can do as an author, speaker, coach, consultant, or business owner, is to help your prospect develop trust in you or your brand. It’s extremely difficult to gain trust in this information-overloaded world. Anyone and everyone can post whatever they want online, and people don’t know whom to believe. Before […]
“Content is king”. You hear that ALL the time. But I disagree. Content is NOT king! Yes, content is absolutely essential for a business to be successful. And I don’t mean just any old content. It has to be GREAT content. But we’re at a point now where great content is a given. If you […]
Are you a small business owner who doesn’t enjoy writing? Perhaps you’re just tired of writing and you want something different? Or maybe your audience doesn’t like to read as much as they like other forms of content. If that’s the case, I’ve got some great tips for non-text content and information that will capture your audience’s […]
Do you ever struggle to figure out what kind of information or content you should be sharing with your audience? If you are looking for lots of interaction, the absolute best type of information to share is entertaining information. Top three things to know about entertaining content that gets you new leads: It helps you connect […]
In part two, I’m going to reveal how to present your unique solution that will solve your audience’s problem. (See part 1 here) The second step is to show them how it’s possible to solve their problem. You can do this by giving your audience a series of steps they need to take to solve […]
People only buy from you when they know you well. They have to really know you, like you and trust you. And there’s a process for getting them from not knowing you even exist to knowing you well enough and trusting you enough to pull out their wallets. Today I’m going to show you three […]
Like many small business owners, Ted feels like he is banging his head against the wall. He has a local professional services company where he constantly needs to be finding new clients. Many people call it “prospecting”, which brings to mind both the image of knocking on doors of completely cold prospects, and the image […]
The little I know about zombies – thank goodness! – it seems they are attracted to the smell of human blood. And it’s very difficult to get away from them! Wouldn’t you LOVE to have new clients reaching out for you with just that much enthusiasm? 😉 What do you think creates that kind of […]
Will your ideal prospective customer remember you when they are ready to make a purchasing decision? Seriously. While there is some question about the accuracy (and origins) of the numbers, we are often told that 20 years ago, consumers were exposed to 2000 messages a day, and that number is now around 5000 messages a […]
Leads and sales is all about marketing. So if you don’t have a consistent, steady flow of new leads, converting into paying customers, you probably have a marketing problem. So let me ask you: is your marketing strategy a little haphazard? Do you wonder how to increase your return-on-investment and get more leads and paying […]